PATA Signs MoU with Phuket Hotels Association for Responsible Hospitality Growth

Priyal DuttaJanuary 25, 20261 Mins read323

PATA Signs MoU with Phuket Hotels Association for Responsible Hospitality Growth

(L/R): Paul Pruangkarn, Director - Marketing & Communications, PATA; Noor Ahmad Hamid, Chief Executive Officer, PATA; Jayne MacDougall, Executive Director, PHA; and Bjorn Courage, General Manager, InterContinental Phuket Resort, and President, PHA, following the MoU signing.

PATA Signs MoU with Phuket Hotels Association to Strengthen Responsible Tourism Collaboration

The Pacific Asia Travel Association (PATA) has entered into a new partnership with the Phuket Hotels Association (PHA), a nonprofit organisation representing a range of hotels across Phuket in southern Thailand.

The Memorandum of Understanding (MoU) was signed by PATA CEO Noor Ahmad Hamid and Jayne MacDougall, Executive Director of PHA, and establishes a mutual affiliate membership between the two organisations.

Commenting on the agreement, Hamid said the partnership will support collaboration with PHA in strengthening Phuket’s position as a destination focused on quality tourism offerings and sustainable practices.

MacDougall said the partnership reflects a shared commitment to responsible tourism, regional cooperation, and innovation, with the aim of supporting long-term outcomes for Phuket and the wider region.

The agreement will enable joint initiatives, including mutual promotion of events and, where relevant, speaker participation. Members and representatives of both organisations will also have opportunities to connect through networking sessions and annual events, with registration support provided in line with the MoU.

In addition, the partnership will support knowledge sharing by enabling PHA to share selected tourism research and insights with the PATA network on a quarterly basis through member newsletters and relevant online channels.

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Priyal Dutta

I create compelling stories that showcase the travel, hospitality, and lifestyle industries. At Safari India, I explore industry trends, write insightful articles, and produce content that informs and engages readers. With a talent for storytelling and a strategic approach, I strive to inform, inspire, and spark meaningful conversations through my work.