APPOINTMENT

Alton Aviation Consultancy Appoints Jeffrey Goh as Managing Director in Singapore

Alton Aviation Consultancy has appointed Jeffrey Goh as Managing Director in its Singapore office, where he will support the firm’s global airline advisory practice.

Goh brings more than 30 years of experience in the aviation sector, with a background spanning airline leadership, alliance strategy, industry engagement, and commercial transformation.

Prior to joining Alton Aviation Consultancy, he served as Group Chief Executive Officer at Gulf Air Group. Before that, he was Chief Executive Officer at Star Alliance, where he was involved in network strategy, alliance development, customer experience, and operational collaboration across member airlines.

Earlier in his career, he held senior roles at the International Air Transport Association (IATA), where his work included industry engagement on policy, regulation, sustainability, and aviation development initiatives.

In his new role, Goh will work with airline clients on strategic and operational matters, supporting advisory engagements across global markets.

Adam Cowburn, Managing Director, Alton Aviation Consultancy, says: “We are delighted to welcome Jeffrey to Alton’s senior team, strengthening our ability to serve airline clients around the world with strategic, well-informed advisory services. His deep experience and knowledge of the challenges and opportunities facing the sector will be hugely beneficial to clients navigating an increasingly competitive market.”

Excited for his new role, Jeffrey adds: “Alton has built a strong reputation for combining deep aviation and aerospace expertise with practical, results-oriented advisory support. I’m pleased to be part of the firm at a time of significant change for airlines globally and look forward to providing clients with strategic counsel, while working alongside a fantastic team of advisors.”

The appointment comes as Alton Aviation Consultancy continues to expand its advisory capabilities to support airline clients operating in a complex and evolving industry environment.