Hilton Expands Lifestyle Portfolio with Launch of Outset Collection by Hilton

Hilton announces launch of Outset Collection by Hilton, the company’s 25th brand and eighth in the Lifestyle portfolio.

The collection’s first hotels will begin operations later this year, with bookings available on Hilton’s official website starting this November. At launch, Outset Collection will have more than 60 hotels in development, with expansion plan for more than 500 hotels across the United States and Canada.

Confirmed hotels in the collection include a basecamp for exploration in Moab and a boutique hotel in Chicago.

“At Hilton, we continue to reimagine what’s next in hospitality, and today, we’re delivering it. Outset Collection is an expression of our commitment to growth, innovation and meeting the evolving needs of travelers around the world,” said Chris Nassetta, president and CEO, Hilton. “By expanding our Lifestyle portfolio, we are broadening the ways guests engage with Hilton and unlocking new possibilities for our owners, our teams and the communities we serve.”

Outset Collection will feature new hotels with improved designs and finishes with a more flexible range of guest experiences, food & beverage offerings along with other ameneties.

“Independent hotels thrive when they can preserve their unique character while tapping into the power of a global hospitality leader,” said Chris Silcock, president, global brands and commercial services, Hilton. “With Outset Collection, we are offering owners the flexibility they want without compromising on quality. By combining one-of-a-kind properties with Hilton’s powerful commercial engine and commitment to exceptional product, service, and technology, we’re elevating our value proposition across the board.”

Outset Collection will join Hilton’s Lifestyle portfolio, which also includes NoMad, Canopy, Curio Collection, Graduate, Tapestry Collection, Tempo and Motto.