Wolseley Hospitality Group Partners with Global Hotel Alliance for Loyalty Integration
Global Hotel Alliance (GHA), a network of independent hotel brands, has announced its partnership with The Wolseley Hospitality Group, a collection of European dining concepts across London. The collaboration expands the scope of the GHA DISCOVERY loyalty programme, offering members opportunities to earn and redeem rewards in new dining settings.
The Wolseley Hospitality Group operates several restaurants across London, including The Wolseley, The Wolseley City in Monument, The Delaunay in Aldwych, Brasserie Zédel in Soho, Colbert in Chelsea, Fischer’s in Marylebone, Soutine in St John’s Wood, Bellanger in Islington and Manzi’s in Soho. The group also plans future international developments, including The Wolseley Hotels and the Colbert Collection.
GHA DISCOVERY members currently access a portfolio of more than 850 hotels, resorts, and palaces across 45 hotel brands in 100 countries. The programme includes DISCOVERY Dollars (D$), a rewards currency where D$1 equals USD 1. Through this new partnership, members can now earn and redeem D$ at The Wolseley Hospitality Group’s nine restaurants.
Chris Hartley, CEO of Global Hotel Alliance, said: “This partnership reflects our aim to extend member benefits beyond hotels. Adding dining options through The Wolseley Hospitality Group creates more opportunities for engagement under our Live Local concept.”
Dillip Rajakarier, Group CEO of Minor International, parent company of Minor Hotels, added: “Integrating The Wolseley’s dining portfolio into the GHA DISCOVERY ecosystem expands the programme’s value by connecting guests with both hotels and restaurants under one framework.”
The Live Local initiative within GHA DISCOVERY allows members to engage with hotels and facilities even without a stay, including access to pools, gyms, spas, and dining outlets. With the addition of The Wolseley Hospitality Group, members can now earn and redeem rewards at restaurants across London.
Non-members can join the programme directly at these restaurants and start earning rewards right away.
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