Heatwaves Drive Tourism Shift from Southern Resorts to Turkey’s Black Sea Region
As climate change intensifies, Turkey’s tourism patterns are shifting. Domestic travellers are moving away from the hotter southern and western coastal resorts toward cooler northern destinations, particularly along the Black Sea. This change has been marked by rising cancellations in the south and a 20% increase in cultural tourism bookings in the north.
Forest Fires and Heat Shape Travel Choices
Widespread forest fires and prolonged heatwaves have disrupted tourism across the Mediterranean, Aegean, and Marmara coastlines, prompting many to reconsider their vacation plans. Travellers are now prioritizing regions with lower fire risks and cooler climates, leading to increased interest in the Black Sea area.
Black Sea Gains Popularity for Culture and Nature
According to Ilham Seyyale, head of cultural tourism at TÜRSAB, destinations such as Bartın, Sinop, Samsun, Ordu, and Giresun have seen a 15–20% rise in cultural tour bookings. Visitors are paying more attention to factors like rainfall, forest density, and fire risk when planning trips. The Black Sea’s combination of sea views, greenery, and cultural heritage has made it an attractive option for those seeking relief from the summer heat.
Regional Price Differences and Shifting Demand
While the Western and Central Black Sea regions are benefiting, the Eastern Black Sea has seen reduced domestic tourism. Rising prices, influenced by strong demand from Middle Eastern visitors, have made the area less accessible for local travellers. Industry professionals also report a 20% increase in cancellations in August 2025 compared to the previous year, reflecting a broader realignment of demand.
Rise of Private and Outdoor Travel
Beyond the impact of wildfires, changing preferences are also shaping tourism. Travellers are increasingly seeking private and outdoor options such as caravan trips, tiny houses, camping, and trekking—activities that are growing by 10–15% annually. Hamit Kuk, chief adviser to TÜRSAB, notes that the preference for cooler and less crowded destinations reflects a broader trend toward more personalized and environmentally conscious tourism.
Cultural Tourism as a Growth Driver
The growing appeal of the Black Sea underscores the potential of cultural tourism in Turkey. These destinations provide both natural landscapes and historical experiences, helping to diversify tourism away from traditional hotspots. This shift also distributes tourism benefits more evenly across the country while encouraging sustainable practices.
Toward a Sustainable Tourism Future
The rise of the Black Sea region highlights how travellers are adapting to environmental concerns and climate risks. For Turkey’s tourism sector, this trend presents an opportunity to strengthen sustainable travel practices, promote eco-friendly initiatives, and support local development.
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