Thomas Cook India Forms New Partnership with Ministry of Tourism to Enhance Travel Experiences

Saba Azim10 months Ago1 Mins read512

(L to R) Seema Jain, Gyan Bhushan, Suman Bery, Suresh Gopi, Romil Pant and Suman Billa

Thomas Cook Limited Signs Memorandum of Understanding with the Ministry of Tourism, Government of India.

The MoU was signed by Seema Jain- Director, Destination Development Division, Ministry of Tourism, and Romil Pant- Executive Vice President & Head – Holidays, Thomas Cook (India) Limited, in the presence of government officials: Suman Bery – Vice Chairman, NITI Aayog, Suresh Gopi – Minister of State for Tourism, Petroleum and Natural Gas, Suman Billa – Additional Secretary and Director General, Ministry of Tourism, and Gyan Bhushan – Senior Economic Advisor, Ministry of Tourism.

This joint collaboration will aim to gather a direct & real-time traveller feedback to assess and recognise India’s best-performing tourism destinations and identify areas for improvement.

Thomas Cook India will integrate a co-branded feedback form, standardised by the Ministry of Tourism, across its physical and digital platforms to capture verified traveller insights on cleanliness, safety, accessibility, service standards, and overall visitor experience.

The MoU will remain in effect for an initial term of three years by sharing anonymised, aggregated data with the Ministry.

Suman Billa, Additional Secretary & Director General – Ministry of Tourism, said“, We are extremely delighted to sign this Memorandum of Understanding with Thomas Cook India. The idea behind this collaboration is to collect real-time feedback from users at key destinations across the country. Our aim is to use this data to identify and promote destinations that provide great experiences. This marks the first step in a long journey ahead.”

Rajeev Kale, President & Country Head, Holidays, MICE, Visa – Thomas Cook (India) Limited, added, “We are delighted to partner with the Ministry of Tourism on this transformative initiative. With our extensive reach and deep understanding of Indian travellers, Thomas Cook India is uniquely positioned to provide valuable insights on destination performance. Our collaboration will focus on gathering authentic feedback from our customers to empower the Ministry’s efforts in enhancing the quality, safety, and sustainability of India’s tourism offerings.”