Hilton Expands Luxury and Lifestyle Hotels Across Asia Pacific

Hilton Introduces New Luxury Brands in Asia Pacific Markets

Hilton has announced plans to introduce eight luxury and lifestyle hotel brands into new markets across the Asia Pacific region this year, as part of its ongoing regional expansion strategy.

The company also plans to open more than 15 hotels in the luxury and lifestyle segments during 2026, adding to its existing portfolio of over 170 operating hotels across the Asia Pacific.

According to Hilton, the expansion reflects continued demand from hotel owners and travellers for lifestyle-led hospitality experiences in both city and leisure destinations across the region.

Among the upcoming developments, NoMad Singapore and Signia by Hilton Tainan will mark the Asia-Pacific debuts of the NoMad and Signia by Hilton brands.

In Southeast Asia, Canopy by Hilton Bangkok Sukhumvit will introduce the brand to the region. South Asia will see the launch of Slohh by Roach, Curio Collection by Hilton and The Den Bengaluru, LXR Hotels & Resorts, marking the debut of Curio Collection by Hilton and LXR Hotels & Resorts in the Indian market.

Hilton is also preparing to introduce the Waldorf Astoria and Conrad brands to Malaysia through the planned openings of Waldorf Astoria Kuala Lumpur and Conrad Kuala Lumpur by the end of 2026.

In Vietnam, NHAAN Resort & Spa Hoi An, Tapestry Collection by Hilton will bring the Tapestry Collection by Hilton brand to Hoi An.

The company has also signed additional luxury and lifestyle projects in Japan and Thailand, including LXR Hotels & Resorts properties in Tokyo and Hakone Gora, as well as a new Tapestry Collection by Hilton hotel in Chiang Mai.

Other upcoming openings include Conrad Nagoya, Kahavadi Chiang Rai, Curio Collection by Hilton, Nivata Koh Samui, Tapestry Collection by Hilton, Xi Zhe Wuxi, and Shanghai Parkview Hotel, Curio Collection by Hilton.

Hilton stated that the growing pipeline reflects its continued focus on expanding across gateway cities, urban centres, and leisure destinations throughout the Asia Pacific.

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