Switzerland Tourism Joins WTTC as Destination Partner

WTTC Partners with Switzerland Tourism to Support Global Tourism Collaboration

The World Travel & Tourism Council (WTTC) has announced Switzerland Tourism (ST) as its new Destination Partner.

ST is the national destination marketing organisation responsible for promoting Switzerland as a leisure and business travel destination. Working alongside tourism industry stakeholders and public sector partners, the organisation supports year-round tourism development across the country.

Through the partnership, ST will engage with WTTC’s international tourism network and participate in discussions focused on tourism growth, sustainability, resilience, and industry collaboration.

Gloria Guevara, President and CEO of WTTC, said ST continues to attract travellers through its alpine landscapes, cultural heritage, and year-round travel experiences for both leisure and business visitors.

Martin Nydegger, CEO of Switzerland Tourism, said joining WTTC would allow the organisation to contribute Swiss tourism perspectives to international industry discussions while strengthening collaboration with global tourism leaders.

According to ST, the partnership also supports its wider focus on sustainable tourism development and international cooperation within the travel sector.

As a Destination Partner, ST will work with WTTC on initiatives linked to tourism policy, destination development, and industry engagement while continuing to promote ST across international markets.

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