Comfort Hotels Marks National Waffle Day with New York Pop-Up
Comfort, the flagship brand of Choice Hotels International, will host a free, one-day “Waffle Lounge” pop-up in New York City on Thursday, August 21, ahead of National Waffle Day. The event will take place at 31 East 17th Street in Union Square from 12:00 to 7:00 p.m.
Guests can enjoy complimentary waffles with various toppings, iced latte pairings, nail art, massage chairs, photo opportunities, and limited-edition waffle-themed items. A raffle will offer the chance to win a one-night stay at a participating Comfort or select Choice hotel.
Waffles have been part of Comfort’s complimentary breakfast since the early 1990s, with over 30 million served annually. The Waffle Lounge aims to highlight the brand’s breakfast tradition in a multi-sensory setting featuring warm lighting, soft textures, and relaxing soundscapes.
In conjunction with the pop-up, Comfort will launch a social media giveaway starting August 21, where 10 winners will receive a one-night stay. To enter, participants can visit Choice Hotels’ Instagram, tag a friend on the pinned Waffle Day post, and sign up for Choice Privileges.
The hotel group manages over 2,100 properties globally, providing amenities such as Wi-Fi, breakfast, fitness centres, and reliable service for enjoyable stays.
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