APPOINTMENT
STORY Hospitality, the hospitality subsidiary of the Abu Dhabi Capital Group, has announced the appointment of Ameer Rehman as the new Vice President of Finance.
Ameer is a Fellow Chartered Accountant who brings more than 20 years of financial leadership experience across the global hospitality sector. His career has spanned globally across UK, Saudi Arabia, the UAE and wider EMEA markets.
Victor Abou-Ghanem, CEO of STORY Hospitality, says, “We are thrilled to welcome Ameer Rehman to STORY Hospitality. His deep financial acumen, global hospitality experience, and forward-looking leadership will bring tremendous value to our organisation as we advance our growth strategy and deliver exceptional results for our owners and partners.”
Before joining STORY Hospitality, Ameer served as Senior Vice President of Finance at COOL INC, reporting directly to the Group CEO. In this role, he led capital structure strategy, investments, financial planning and group-level controls, playing a key role in shaping the company’s financial performance and organisational resilience.
Ameer previously spent over a decade with Hilton, holding senior regional finance roles across the Middle East and Africa where he saw multiple markets, including launching Hilton’s first finance graduate programme in Saudi Arabia.
His leadership will support the group’s expanding operations across the UAE, Seychelles, Morocco and Saudi Arabia, ensuring financial discipline, innovation and strong value creation for owners and partners.
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