Hilton to Open DoubleTree Hotel in Madrid’s Salamanca District by 2026
Hilton has announced the signing of DoubleTree by Hilton Madrid Principe de Vergara through a franchise agreement with Key International. Scheduled to open in late 2026, the property will be located in Madrid’s Salamanca neighbourhood and managed by Panoram Hotel Management.
The hotel will feature 155 guest rooms, including king, queen, twin, single rooms, and suites. It will also include a bar, restaurant, fitness centre, and 14 meeting rooms to serve both business and leisure travellers.
Salamanca is known for its residential streets, restaurants, and shopping areas. The hotel will also be within a short drive of cultural landmarks, including the Auditorio Nacional de Música, Plaza de Cibeles, Prado Museum, and Retiro Park. Adolfo Suarez Madrid Barajas Airport is approximately 15 minutes away.
DoubleTree by Hilton Madrid Principe de Vergara will feature 155 guest rooms, including king, queen, twin, single rooms, and suites. The hotel will also offer a bar, restaurant, fitness centre and 14 meeting rooms, providing added convenience for business travellers.
As one of Madrid´s most popular neighbourhoods, Salamanca is known for its elegant residences, high-end restaurants and luxury shopping areas. The hotel is also close to many of Madrid´s most iconic landmarks, such as the Auditorio Nacional de Música, Plaza de Cibeles, Prado Museum, and Retiro Park, which are all within a 10 minute drive. Adolfo Suarez Madrid Barajas Airport is just a 15 minute drive from the property.

Carlos Miró, Managing Director, Development, Spain and Portugal, Hilton, said, “Spain continues to be a key market for Hilton and we are thrilled to expand our footprint further in the capital with the signing of DoubleTree by Hilton Madrid Principe de Vergara. With a prime location in the Salamanca neighbourhood, this new hotel will be an exciting addition to Hilton´s growing Spain portfolio, which has more than doubled in the last five years. Momentum also continues to grow for our full-service DoubleTree by Hilton brand in Europe, which now has almost 180 trading and pipeline properties across the continent.”

Diego Ardid, Co-President, Key international, said, “We are excited to bring this stylish, contemporary DoubleTree by Hilton hotel to the north of the Salamanca neighbourhood, with great transport links to the city centre and the airport – making it an attractive option for both business and leisure travellers. Our continued collaboration with Hilton reflects our shared commitment to develop exceptional hotels that deliver world-class service and amenities for guests.”

Guillermo Pérez, CEO, Panoram Hotel Management said, “Taking over the operation of this exceptional property in Madrid’s Barrio de Salamanca marks an exciting new chapter for Panoram Hotel Management. By strengthening our partnership with Hilton, we can bring world-class hospitality standards to one of the city’s most iconic neighbourhoods. We are deeply grateful to Key International for the trust they have placed in us, and for their vision and confidence in making this project a reality.”
Hilton currently operates 44 hotels in Spain, with 10 more in the pipeline. In Madrid, the group has eight trading hotels and two pipeline properties. The new Salamanca hotel will be the second DoubleTree by Hilton in Madrid, joining DoubleTree by Hilton Madrid Prado.











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