Lao Airlines Signs 10-Year Technology Agreement with Sabre to Support Retailing Transformation
Sabre Corporation has announced a 10-year agreement with Lao Airlines to support the national carrier’s transition to an offer-and-order-based retail model and to strengthen its digital foundation for future growth.
The agreement expands Sabre’s long-standing partnership with Lao Airlines, with the airline selecting the SabreSonic Passenger Service System (PSS) and extending its distribution relationship with Sabre. Together, the combined technology setup is designed to provide a unified platform to support the airline’s operations and expansion plans.
As part of the deal, Lao Airlines will continue to participate in the SabreMosaic Travel Marketplace and will also adopt Sabre’s cloud-based PSS suite, which supports airline processes from booking through post-flight services.
“The decision to partner with Sabre goes way beyond a simple software upgrade,” said Mr. Viengxay Singkham, Managing Director, Lao Airlines.
“It is the practical engine behind the airline’s vision to connect Laos to the world. By adopting this technology, Lao Airlines ensures that travelers anywhere can easily connect with the country. Furthermore, this digital shift anchors the company’s mission of safety and efficiency, replacing legacy systems with modern tools that allow the operations team to deliver a smoother, more reliable experience. This long-term alliance also reflects careful consideration to ensure we have the right technology partner to guide us toward the Offer-Order world of tomorrow at a pace that makes sense for our business.”
“This marks a pivotal step in Lao Airlines’ growth journey,” said Maneesh Jaikrishna, Vice President and Regional General Manager, Airline IT Solutions, Asia Pacific, Sabre.
“A unified PSS and distribution strategy provides the stability, scalability, and efficiency the airline needs as they grow into the future. Sabre’s technology will be instrumental in helping them achieve their vision for network expansion and improved customer experience. This win also underscores Sabre’s growth momentum in the region and demonstrates the strength of our integrated retailing and distribution capabilities.”
Key Benefits Expected from the Partnership
By adopting SabreSonic and strengthening distribution through the SabreMosaic Travel Marketplace, Lao Airlines aims to support improved system connectivity and retailing capabilities. Expected benefits include:
Improved connectivity with existing and future interline and codeshare partners
New revenue opportunities through better partner integrations and dynamic retailing tools
Wider destination reach, addressing earlier connectivity limitations
Streamlined workflows and automation, with stronger synchronisation across systems
More consistent content across sales channels, supporting agency sales and a smoother traveller experience
Supporting a Digital-First Strategy
Founded in 1989, Lao Airlines plays a key role in regional connectivity, serving routes linking Laos with markets including China, Thailand, South Korea, Vietnam, and Cambodia. As the carrier prepares for its next phase of growth, the airline is shifting toward a digital-first strategy, supported by modern technology infrastructure designed to improve operations and customer-facing services.
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