Spark by Hilton Debuts in India with First 10 Hotels Signed by Hilton and Olive Hospitality

Priyal Dutta2 months Ago1 Mins read241

Hilton and Olive Hospitality Sign First 10 Spark by Hilton Hotels in India

The agreement builds on a broader plan outlined in 2024 to develop 150 Spark by Hilton franchised hotels across the country.

Spark by Hilton Growth Supports Mid-Market Expansion in India

Hilton has announced the signing of its first 10 Spark by Hilton hotels in India in partnership with Olive Hospitality. The agreement builds on a broader plan outlined in 2024 to develop 150 Spark by Hilton franchised hotels across the country.

The hotels are planned across a mix of business and leisure destinations, including Bengaluru, Goa, Jaipur, Nashik, Mathura, Pune, Rajkot and Hyderabad. The expansion reflects Hilton’s approach to growing its presence beyond major metropolitan areas into emerging urban centres where business activity and travel demand are increasing.

Spark by Hilton is positioned as a mid-market brand, focused on simple, consistent service and practical design. Hotels are expected to include flexible public spaces, offering seating areas for dining, working or socialising. Guests will have access to complimentary breakfast with locally relevant options, as well as a 24-hour retail area for convenience.

Clarence Tan, Senior Vice President, Development, Asia Pacific, Hilton — *Clarence Tan*

Clarence Tan, Senior Vice President, Development, Asia Pacific at Hilton, said the signings support the company’s focus on expanding in India’s mid-market segment while engaging a broader network of hotel owners and travellers.

Andrew Ling, Regional Head for Focused Service and All-Suites Brands, Asia Pacific, Hilton, noted that the brand is designed to offer consistency and comfort while adapting to local market preferences.

Kahraman Yigit, Chief Executive Officer and Co-founder of Olive by Embassy — Kahraman Yigit

Kahraman Yigit, Co-founder and CEO of Olive Hospitality, added that the partnership aims to support scalable growth across varied markets in India, with an emphasis on efficient conversions and operational consistency.

The agreement forms part of Hilton’s wider expansion strategy in India. The company has also partnered with NILE Hospitality to develop 75 Hampton by Hilton hotels and with Royal Orchid Hotels to develop an additional 125 Hampton by Hilton hotels. Combined with its existing pipeline, Hilton is working towards a portfolio of over 400 operating hotels in India in the coming years.

Spark by Hilton hotels will be integrated into Hilton’s global loyalty programme, Hilton Honors, offering members access to booking benefits, flexible payment options and digital services such as check-in and room selection through the mobile app.

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Priyal Dutta

I create compelling stories that showcase the travel, hospitality, and lifestyle industries. At Safari India, I explore industry trends, write insightful articles, and produce content that informs and engages readers. With a talent for storytelling and a strategic approach, I strive to inform, inspire, and spark meaningful conversations through my work.