IHG Expands European Portfolio with 11 Hotel Conversions

IHG Europe Growth Driven by Multi-Country Hotel Agreements

IHG Hotels & Resorts has entered into long-term franchise agreements for a portfolio of 11 hotels across Germany, Belgium and France. The properties will be converted under the Holiday Inn, voco and Garner brands, expanding IHG’s presence across key European markets.

The portfolio includes six hotels in Germany, spanning cities such as Leipzig, Bremen, and Wiesbaden, totalling 1,125 rooms. In Belgium, four hotels with 497 rooms are located in Brussels Airport and the city centre, while in France, one 186-room property is situated near Paris Charles de Gaulle Airport.

The agreement will also introduce Garner, IHG’s midscale conversion brand, into Belgium, while further strengthening the company’s footprint in Germany. All 11 hotels are expected to join IHG’s system in the first half of 2027.

Each property will operate under IHG’s commercial platform, including its distribution systems and the IHG One Rewards loyalty programme, supporting both domestic and international travel demand.

Karin Sheppard, SVP and Managing Director, Europe, at IHG Hotels & Resorts, said the agreement reflects continued activity in the European hotel market and interest in brand-conversion opportunities. She also highlighted the partnership with Ironstone Group and Ogilvy Management in bringing these properties into the IHG system.

Thomas Bralower of Ironstone Group noted that the partnership supports the conversion of hotels across the three countries, with a focus on meeting changing traveller requirements.

The properties are currently operated under the PentaHotels brand and will be owned through a joint venture between Ogilvy Management and Ironstone Group. Financing for the transaction is being provided by Castlelake and Goldman Sachs. The hotels will be managed by Bralower & Loewe Hospitality Partners S.à r.l., a Luxembourg-based hotel management company formed by the joint venture.

IHG currently has more than 1,230 open and pipeline properties across Europe, including over 190 hotels in Germany, 70 in France and 17 in Belgium, along with 264 additional properties under development in the region.