APPOINTMENT
Centara Mirage Beach Resort Dubai has announced the appointment of Samer Saleh as its new General Manager.
This appointment comes post his tenure as Acting General Manager since June 2025. Samer brings over 26 years of hospitality experience across renowned international brands with extensive operational expertise.
In his new role, Samer will oversee all the operations of the resort, including more than 600 rooms, multiple dining venues, spa, family-themed water park and recreation facilities. His key responsibilities will include elevating family experiences across rooms, dining, spa, and recreation further integrating kids’ and teens’ activities, water-based attractions, and seasonal “festival-style” concepts, strengthening community and schools’ partnerships, particularly within the UAE and key regional source markets, enhancing sustainability and CSR initiatives that engage both guests and the local community.
Samer joined Centara Mirage Beach Resort Dubai in 2021 as part of the pre-opening Executive leadership team, before being promoted to Hotel Manager in 2023 and Acting General Manager in 2025. During this time, he has played a key role in elevating the resort’s performance and reputation.
Excited for his new role, Samer said, “It is an honour to officially take on the role of General Manager at Centara Mirage Beach Resort Dubai. I have been part of this resort’s journey from the very beginning, and I deeply believe in its potential as a true home for families, where children can play and explore, parents can relax, and families leave with meaningful memories. My commitment is to our guests, our people and our owners to keep raising the bar on experience and performance while ensuring that every team member feels proud, empowered, connected to our success story and the resort continues to thrive as one of the UAE’s most beloved family destinations.”
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