ALIVAA Hotels & Resorts adds TheHoften Enkay Residency to portfolio

ALIVAA Hotels & Resorts adds The Hoften – Enkay Residency in Gurugram

ALIVAA Hotels & Resorts has announced the addition of The Hoften – Enkay Residency, DLF Galleria, Gurugram, to its portfolio. The signing marks the fourth property under The Hoften brand in Gurugram, further strengthening ALIVAA’s presence in the city.

Gurugram is a major corporate and technology centre in the National Capital Region, home to the headquarters of multinational companies, a growing startup ecosystem, and large convention facilities. The city continues to see steady demand for business-focused and extended-stay accommodation, making it a key market for ALIVAA’s growth strategy.

The property will operate under The Hoften brand, which focuses on efficient layouts, practical amenities, and locations aligned with business districts. The brand is positioned to serve corporate travellers and long-stay guests seeking functional design and streamlined services.

With this addition, ALIVAA now operates one ALIVAA-branded hotel and four The Hoften properties in Gurugram, reflecting its ongoing focus on the market.

Akash Bhatia, CEO – Managed & Franchise Business, ALIVAA Hotels & Resorts, said the property aligns with the group’s mid-market expansion plans and its focus on meeting corporate travel demand in Gurugram.

Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, said Gurugram remains central to the company’s urban growth strategy. He added that the partnership with the Enkay Group is expected to extend to future developments and further strengthen ALIVAA’s footprint in the National Capital Region.

Pavan Kohli, Owner of Enkay Residency, said the partnership with ALIVAA and its The Hoften brand is expected to support the property’s performance through ALIVAA’s operational and distribution capabilities.