APPOINTMENT

Apeejay Surrendra Park Hotels Appoints Ruchika Pandit as Corporate Director – Communications, PR & Branding

Apeejay Surrendra Park Hotels Limited (ASPHL) has appointed Ruchika Pandit as Corporate Director – Communications, PR & Branding.

In her new role, Pandit will lead corporate communications, public relations, brand strategy, content, and reputation management across ASPHL’s portfolio, including THE PARK Hotels, THE Park Collection, Zone by The Park, Zone Connect by The Park, and Flurys.

With over 18 years of experience across luxury, lifestyle, retail, and media, Pandit brings strong expertise in strategic communications, brand marketing, digital engagement, content development, and experiential campaigns.

Throughout her career, she has held leadership roles with organisations such as Reliance Brands Limited, Aditya Birla Fashion & Retail, Future Group, and TV Today Network. She has led integrated marketing and communications initiatives for prominent brands including Giorgio Armani, HUGO BOSS, Paul Smith, Tarun Tahiliani, Tasva, and Cover Story.

Commenting on the appointment, Vijay Dewan, Managing Director, Apeejay Surrendra Park Hotels Limited, said that Pandit’s experience across luxury brands and integrated marketing makes her a valuable addition to the leadership team, adding that her expertise will support the company’s efforts to strengthen brand engagement and stakeholder communication.

Sharing her perspective, Pandit said she looks forward to contributing to the evolution of the brand’s identity and enhancing engagement across its diverse portfolio.

Her appointment reflects ASPHL’s continued focus on strengthening its brand positioning and communication strategy across its growing portfolio.