APPOINTMENT
OPO Hotels & Resorts has announced the appointment of Shri Dhar Jha as the new Director – Corporate Affairs & Brand Relations.
Shri Dhar holds over 26 years of experience in the hospitality and tourism sector, with expertise in sales, marketing, public relations, stakeholder management, and brand development.
He is an alumnus of IMS Ghaziabad, where he completed his Post Graduation in Tourism Management between 1998 and 2000. Over the years, he has held senior leadership roles with various hotel chains, working on brand positioning and commercial initiatives. His professional background includes developing brand narratives informed by market insights and customer understanding.
In his new role, Shri Dhar will be responsible for corporate affairs, strategic alliances, and brand relations across OPO Hotels & Resorts portfolio in Delhi NCR and other pan-India markets. His responsibilities will include institutional partnerships, brand visibility initiatives, and aligning communication strategies with the group’s long-term growth plans.
Commenting on the appointment, Sandeep Basu, Chief Executive Officer, OPO Hotels & Resorts, said, As OPO continues to scale across key markets, building a strong and credible brand voice becomes increasingly important. Shri Dhar brings a rare blend of experience, clarity, and industry understanding. His ability to align brand strategy with business objectives will play a vital role in strengthening our relationships and supporting our next phase of growth.
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