Hilton Signs AMARIS Grace Bay for LXR Hotels & Resorts in Turks and Caicos
Hilton has announced the signing of AMARIS Grace Bay to its LXR Hotels & Resorts portfolio. The resort and branded residential development is scheduled to open in 2028 on Grace Bay Beach in the Turks and Caicos. SEFAMM (TCI) Ltd owns the property.
Located along the shores of Grace Bay, AMARIS Grace Bay is planned as a mixed-use development featuring 170 guest rooms and suites, as well as one- to four-bedroom branded residences. Each accommodation is designed to offer bay views, combining contemporary Caribbean influences with modern architectural elements.
Design rooted in place
The resort’s design draws on the surrounding landscape, using natural materials such as woven textiles and wood finishes to create a seamless transition between indoor spaces and the coastal environment. Interiors are planned to balance clean lines with warm textures, reflecting the character of Grace Bay.
Dining, wellness, and leisure
Guests and residents will have access to two speciality restaurants, including a beachfront venue blending Aegean and Caribbean influences, and a Japanese grill featuring an omakase counter. The resort will also include bars offering cocktails and light fare.
Amenities are expected to include pool and beach service, a spa and fitness centre spanning nearly 10,000 square feet, and a 970-square-foot event space suitable for meetings and small gatherings. Family facilities will include a kids’ club and a game room.
Development perspective
Pablo Maturana, Vice President of Development, Architecture, Design and Construction for the Caribbean and Latin America at Hilton, said the signing aligns with the company’s growth plans in key luxury markets across the region, adding to Hilton’s expanding presence in Turks and Caicos.
Fio Firat Mayil, Founder and President of SEFAMM (TCI) Ltd, noted that the project aims to preserve a strong connection to Grace Bay’s natural setting while emphasising responsible design and community engagement.
Feisal Jaffer, Global Head of LXR Hotels & Resorts at Hilton, said the project supports the brand’s strategy of growing its collection through independent-style properties in select destinations across the Caribbean and Latin America.
Regional growth plans
Hilton continues to expand across the Caribbean and Latin America, with nearly 300 hotels operating across more than 35 countries and territories. The company’s regional pipeline includes approximately 160 hotels, with a significant share in the luxury and lifestyle segments, spanning brands such as Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, and LXR Hotels & Resorts.
Upon opening, AMARIS Grace Bay, LXR Hotels & Resorts will participate in Hilton Honors, allowing guests to earn and redeem points across Hilton’s global portfolio.
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