Royal Orchid Hotels Launches ICONIQA Mumbai, Its Upscale Lifestyle Brand
Royal Orchid Hotels Ltd has introduced ICONIQA Hotels & Resorts, its new upscale lifestyle brand. The flagship property, located next to Mumbai International Airport’s Terminal 2, marks the group’s entry into this segment with design, technology-enabled services, and guest experiences created for contemporary travellers.
ICONIQA Hotels & Resorts combines modern aesthetics, technology, and personalised services. Designed to adapt to both urban and resort settings, the brand aims to provide a consistent experience across destinations.
The first property in Mumbai features 291 rooms with features including in-room innovative laundry closets, a 24/7 WhatsApp concierge, a variety of food and beverage options, and Mumbai’s first poolside day club.
“ICONIQA is a bold vision of what hospitality can be, where every element is designed for the new-generation traveller who craves experiences over conventions. Today’s guests seek vibrant spaces that reflect their lifestyles, spark inspiration, and elevate every moment. With ICONIQA, we’re not just launching a brand; we’re setting a new standard for immersive, intuitive hospitality that delivers extraordinary value at every touchpoint.” – Chander K. Baljee, Chairman & Managing Director, Royal Orchid Hotels Ltd.
Royal Orchid Hotels plans to expand its portfolio to more than 345 properties by 2030. ICONIQA, operated primarily through flexi-lease and ownership models, will be part of this growth while maintaining its focus on guest-centric hospitality.
“Mumbai is a city on the move, a nexus for business, culture, and global connectivity. ICONIQA answers its energy and ambition with future-ready design, smart technology, and thoughtful experiences that go beyond traditional hotel stays. We’re proud to unveil a hospitality concept that is as dynamic as the destinations it serves, redefining upscale lifestyle travel for India and beyond.” – Arjun Baljee, Founder of ICONIQA Hotels & Resorts and President, Royal Orchid Hotels Ltd.
ICONIQA will also be integrated into Royal Orchid Hotels’ loyalty programme, Regenta Rewards, which currently has over 600,000 members and aims to reach one million by March 2026.
The launch of ICONIQA in Mumbai is a key step in Royal Orchid Hotels’ expansion strategy in India and select international markets.
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