APPOINTMENT

P•TAL Appoints Natasha Gandhi as Chief Culinary Partner

P•TAL has announced the appointment of Natasha Gandhi as its Chief Culinary Partner (CCP), formalising a relationship that developed organically through her personal use of the brand’s cookware.

The association began in Chef Natasha Gandhi’s own kitchen, where she initially discovered P•TAL while searching for cookware that offered authenticity in both performance and design. What started with a single lagaan soon evolved into regular use of multiple pieces, making the brand a consistent part of her daily cooking routine.

Over time, her use of P•TAL cookware gained visibility, with a particular handi becoming widely recognised among her audience—informally referred to as the “Natasha wali handi.” This moment reflected a growing connection between the chef and the brand, built on familiarity and trust rather than formal endorsement.

Beyond usage, Natasha contributed to the brand by sharing practical insights on aspects such as heat distribution, balance, and usability. Her feedback supported refinements in product design, strengthening the functional aspects of the cookware.

With her appointment as Chief Culinary Partner, Natasha Gandhi will now work closely with P•TAL’s teams across product development and research and development. Her role will involve refining designs, testing prototypes, and ensuring that each product aligns with both traditional values and contemporary kitchen requirements. She will also contribute to shaping the brand’s culinary narrative through real-world applications and experiences.

Speaking on the association, Chef Natasha Gandhi said: “I’ve been cooking with P•TAL in my kitchen for a long time now – not for a campaign, but because I genuinely believe in what they stand for. So stepping in as Chief Culinary Partner is very exciting. However, this title comes with responsibility.

This isn’t a one-photo-and-done role. It’s about actively shaping what we create together – reviving traditions, innovating new products, and ensuring that the stories we tell through our food and our vessels are authentic and meaningful and add value. With P•TAL, I’m excited to build experiences that go beyond digital, more interactive offline moments, thoughtful launches, immersive culinary pieces and products that truly belong in Indian kitchens. P•TAL has always been part of my journey, and now we’re taking that forward in a much bigger, more intentional way. And honestly, I can’t wait for what’s coming next.”

Aditya Agrawal, Co-Founder of P•TAL, added: “The most valuable partnerships are the ones that grow naturally. Natasha’s connection with our cookware was rooted in real use, and from there came conversation, insight, and collaboration. This role recognises that organic journey.”