APPOINTMENT

NoMad Hotels has announced the promotion of Kristen Millar to Chief Brand Officer, as the company continues its international expansion.

In her new role, Millar will lead the brand’s global design and positioning strategy, overseeing creative direction across all touchpoints including interiors, digital platforms, and cultural programming. Her responsibilities will focus on ensuring consistency in brand identity across existing and upcoming locations.

The appointment comes as NoMad prepares to expand its global footprint, with new developments including NoMad Hilton Singapore and a planned opening in Detroit at the Michigan Central building.

Millar brings 16 years of experience in hospitality and brand development. Prior to this promotion, she served as Global Brand Director for NoMad, where she played a role in shaping the brand’s identity since its launch in New York in 2012.

Earlier in her career, she held positions within the New York restaurant industry, including experience at Eleven Madison Park.

In her expanded role, Millar will support the brand’s growth into new markets while maintaining alignment across its design, guest experience, and overall brand expression.

Excited for her new role, Kristen Millar, said,“NoMad Hotels is a brand that embodies meaningful storytelling, cultural exchange and the interflow of creativity and hospitality. NoMad Hotels thrives on local and global collaboration, and we will continue to unite the finest talent in design, art curation, food and beverage to craft a rich, layered guest experience.

It is with great joy and honour that I take on this central role in the brand’s expansion as we introduce NoMad Hotels to new markets, and the next 12 months will be some of the most exciting in the brand’s history. We believe that real legacy lies in thoughtful evolution – paying homage to the past, while shaping a future defined by attention to detail, artistry, and highly personal moments.”

Andrew Zobler, founder & CEO, The Sydell Group said, “With several major launches ahead – including our first in Asia and the highly anticipated NoMad Detroit – our brand is entering a critical phase of global growth. I’m thrilled to continue collaborating with Kristen in her new role as Chief Brand Officer. Her creative vision and deep understanding of our core values have been vital in shaping NoMad’s international presence, and I am confident she will continue to advance our brand as we expand into new regions.”