APPOINTMENT
The Serai & Barefoot Resorts Appoints Prachi Tandon as General Manager – Marketing & Communications
The Serai & Barefoot Resorts has announced the appointment of Prachi Tandon as the General Manager of Marketing and Communications.
Prachi has over 16 years of experience in luxury, hospitality, and entertainment marketing and communications. She specializes in growth marketing, digital engagement, media relations, and brand storytelling. Her previous work includes collaborations with prestigious organizations such as The Leela Palaces, Hotels & Resorts, Raffles (Accor), Conrad Hotels & Resorts, PVR – The Luxury Collection, and The Oberoi Hotels & Resorts.
In her new role, she will be responsible for shaping the brand’s communication strategy and enhancing guest engagement through integrated marketing initiatives.
On the appointment, Malavika Hedge, Director, Café Coffee Day Hotels & Resorts, said: “We are delighted to welcome Prachi Tandon to The Serai & Barefoot Resorts leadership team. Her proven expertise across marketing, digital innovation, and brand storytelling, combined with her ability to elevate luxury experiences, makes her an invaluable addition, as we continue to strengthen our presence in the growing leisure segment.”
Commenting on her new role, Prachi Tandon said: “I am truly excited to join The Serai & Barefoot Resorts at such a dynamic time for the industry. With the leisure segment witnessing remarkable growth, there is immense opportunity to craft elevated experiences that resonate with discerning audiences. I look forward to contributing to the journey of innovation, excellence, and strengthening its luxury presence in this evolving landscape”
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