Marriott Expands Branded Residences in EMEA

Marriott Expands Branded Residences Across EMEA

At the Resort and Residential Forum, Marriott International, Inc. announced ongoing growth and expansion of its branded residential portfolio across Europe, the Middle East, and Africa (EMEA). Marriott’s EMEA branded residential portfolio now spans 18 countries and territories, with 33 operational locations and more than 50 in the pipeline. Since the end of 2023, the company’s branded residential portfolio has increased by 23% in Europe and 59% in the Middle East and Africa.

Jaidev Menezes, Marriott International Regional Vice President, Mixed-Use Development, EMEA, said: “With 25 years in branded residences, Marriott continues to develop its residential portfolio and pipeline across EMEA. Our brand recognition and collaboration with developers support projects in diverse destinations and contribute to the growth of residential communities.”

In 2025, Marriott signed nearly 20 branded residence agreements in EMEA, about half of which are standalone projects. Key agreements include The Residences at the Dubai Beach EDITION, the brand’s first residences in EMEA, led by Shamal Holding. Around two-thirds of 2025 signings fall in the luxury segment, with the remainder in the premium segment.

Developers of Marriott-branded residences have reported steady sales. Nineteen EMEA projects launched sales this year. For example, The St. Regis Residences, Al Maryah Island, Abu Dhabi, led by SAAS Properties, sold 60% of units before public launch. Affini, a Tribute Portfolio Residence in Dubai, led by HAMRK Real Estate Development, sold out within a week of launch.

Notable 2025 agreements and sales launches include:

• Marriott Residences, Budapest: Hungary’s first branded residence, led by Market Asset Management Zrt.

• The Residences at The St. Regis Baku, developed by Pasha Real Estate.

• The Ritz-Carlton Residences, Al Maryah Island, Abu Dhabi, in collaboration with SAAS Properties.

• Bvlgari Resort & Mansions, Abu Dhabi, developed by Eagle Hills.

• The Residences at The St. Regis Karya Cove Resort, Bodrum, led by Kuzu Group.

• The Ritz-Carlton Residences, Palm Hills, Cairo: 60% of the launched inventory sold.

• JW Marriott Residences, Dubai Islands, Central, led by CG Developers.

• Seamont, Autograph Collection Residences, Al Reem Island, Abu Dhabi: first phase sold out in one month.

• The Residences at Nasim Al Bahr, Al Marjan Island, developed by ADNH.

• The Residences at The St. Regis Jeddah, developed by Miyar Alshati Real Estate Company, Telal Al Wadi Real Estate Company, and Saud Al Arifi Investment Group.

• W Residences Al Marjan Island, developed by Dalands Holding and Marjan.

By the end of 2025, six additional branded residences are scheduled to open in EMEA, including:

• The Lucan, Autograph Collection Residences, London

• The Residences at The Westin Salgados Beach Resort, Algarve

• Marriott Residences Salgados Resort, Algarve

• JW Marriott Residences, New Cairo, Al Jazi First

• Marriott Residences, Dubai, Business Bay

• Affini, a Tribute Portfolio Residence, Dubai

Residents have access to amenities, accommodations, and services through the Marriott Bonvoy portfolio and the company’s integrated ownership platform, ONVIA.