APPOINTMENT

Four Points by Sheraton & Marriott Executive Apartments Amritsar appoints Saiby Kochar as Director of Sales

Four Points by Sheraton & Marriott Executive Apartments, Amritsar has appointed Saiby Kochar as Director of Sales.

Kochar brings over 19 years of experience across sales, MICE, leisure, events, and hotel operations. In his new role, he will be responsible for leading the Sales and Marketing function, with a focus on revenue planning, client engagement, and market development.

Prior to this appointment, he has held positions with organisations including The Quorum Club, Crowne Plaza Greater Noida, Holiday Inn Jaipur City Centre, and Country Inn & Suites by Radisson Goa. During his tenure, he has been involved in sales initiatives across MICE, corporate, and leisure segments, along with managing client relationships and supporting revenue growth.

Kochar has also been associated with the pre-opening phase of Four Points by Sheraton & Marriott Executive Apartments, Amritsar, where he contributed to setting up the Sales and Marketing function, team onboarding, and operational processes.

According to the company, his role will include strengthening the hotel’s market positioning and supporting its commercial strategy in the region.

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