Choice Hotels Survey Highlights Waffles as a Travel Breakfast Favourite
In celebration of National Waffle Day, Choice Hotels International and its Comfort brand are highlighting America’s connection to waffles and the role breakfast plays in travel memories. A new nationwide survey commissioned by Choice Hotels shows that waffles are more than a morning meal – they represent comfort, connection, and a sense of joy during vacations.
Waffles and Vacation Mornings
Nearly three in four U.S. travellers (74%) say a relaxed breakfast is an essential part of a vacation, while 66% rank breakfast among their favourite family travel memories. Only 18% of people eat breakfast daily during the week, but the number rises to 63% while on vacation – showing how breakfast, especially waffles, is viewed as part of the travel experience.
The Social Side of Waffles
More than three in four respondents (78%) say sharing food is their favourite way to connect with others, and 57% associate waffles with relaxed mornings. Comfort Hotels has served more than 30 million waffles annually across its properties, with many guests linking the experience to their travel memories.
The Great Waffle Debate
While Americans agree on their love for waffles, opinions differ on the ideal bite: 41% prefer crispiness, while others choose a softer, fluffier texture. Tradition still leads in toppings, with 74% opting for butter and syrup. Despite the popularity of mini-sized products in other categories, 67% of respondents prefer a full-size waffle.
“No matter your preference, waffles continue to be part of the breakfast experience guests enjoy at Comfort Hotels,” said Noha Abdalla, Chief Marketing Officer, Choice Hotels International.
National Waffle Day Activities
To mark the occasion, Comfort Hotels is inviting travellers to celebrate:
Nationwide Sweepstakes (Aug. 21–25): Guests can enter to win a one-night stay at participating Comfort or Choice Hotels by engaging with Choice Hotels’ Instagram Waffle Day post and signing up for Choice Privileges.
NYC Waffle Lounge Pop-Up (Aug. 21): From 12–7 p.m. at 31 East 17th Street, New York, guests can enjoy waffles with toppings, iced lattes, nail art, massage chairs, giveaways, and photo opportunities.
For over 40 years, Comfort has offered consistent stays at more than 2,100 hotels worldwide, providing amenities like breakfast, Wi-Fi, fitness centres, and refreshed rooms tailored for both business and leisure travel.
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