ALIVAA Hotels & Resorts Enters Strategic Alliance with Aliste Hotels & Resorts and Vivid Stays in Gurugram
ALIVAA Hotels & Resorts has finalized a strategic alliance with Aliste Hotels & Resorts, integrating two established properties in Gurugram into its growing portfolio. The collaboration brings Aliste Millennium (near Huda City Centre) and Vivid Boutique Hotel (Sector 38) under ALIVAA’s management framework.
With this addition, ALIVAA expands the footprint of its midscale brand, The Hoften, to seven locations across Gurugram. The integration is aimed at strengthening distribution, streamlining sales efforts, and supporting consistent performance in one of India’s key corporate markets.
Gurugram remains a major centre for corporate offices, technology firms, and startups, creating sustained demand for business-focused accommodation. Through this alliance, ALIVAA will manage sales and commercial strategy across a cluster that now includes one ALIVAA-branded property and six The Hoften hotels, offering corporate clients multiple location options within the city.
The newly added properties will operate under The Hoften brand, which is positioned to cater to business travellers seeking functional design, modern amenities, and convenient urban connectivity. The expanded network is expected to support coordinated sales initiatives and operational efficiencies across Gurugram.
Commenting on the development, Akash Bhatia, CEO of ALIVAA Hotels & Resorts, said the alliance is part of the company’s strategy to consolidate its presence in the National Capital Region by integrating compatible assets into a unified commercial platform focused on corporate travel demand.
Vikramjit Singh, Founder & CMD of ALIVAA Hotels, said the partnership aligns with the company’s approach of creating value for hotel owners through professional management and scalable systems, while expanding its managed portfolio in high-demand urban markets.
From the partner side, Harmeet Singh Arora, Founder and Director of Aliste Hotels & Resorts, noted that partnering with ALIVAA offers an opportunity to strengthen the commercial reach of their Gurugram properties while continuing to focus on guest experience and local character.
Neha Singh, Co-Founder and Director at Aliste Hotels & Resorts, added that the collaboration allows both companies to combine hospitality expertise with structured sales and marketing capabilities to support long-term performance at Aliste Millennium and Vivid Boutique Hotel.
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