APPOINTMENT
Treebo Hospitality Ventures (THV) has announced the appointment of Gaurav Misra as the new Executive Vice President & Head – Mid-Market Business.
Gaurav brings over two decades of experience in the hospitality industry, with expertise in asset management, operations, and brand leadership. Before this appointment, Gaurav served as Vice President – Asset Management at SAMHI Hotels, where he worked closely with global brands such as Marriott, Hyatt and IHG to drive operational performance, asset optimisation, and long-term value creation.
Prior to SAMHI, Gaurav held senior leadership roles at Radisson Hotel Group, IHG, Hyatt, and Oberoi Hotels & Resorts. At IHG, he led operations for the Holiday Inn Express portfolio in India.
In this new role, Gaurav will lead Treebo Hospitality’s expanding mid-market portfolio, which comprises its own boutique lifestyle brand, ‘Medalio’, renowned global brands licensed by THV under its strategic partnership with Accor, ‘Mercure’, ‘Ibis’, ‘Ibis Styles’, and ‘Ibis Budget’, and the ‘Park Inn & Suites by Radisson’ brand licensed under its partnership with Radisson Hotel Group.
Sidharth Gupta, Co-founder & CEO, Treebo Hospitality Ventures, said, “What we are building with Medalio and our partner brands will be an industry-defining portfolio over the next decade or so. To lead this massive effort, we wanted someone who can combine deep domain expertise, strategic thinking, clean-sheet problem solving skills, and a real passion for innovation. This is the rare blend of qualities that Gaurav brings to the table. We are excited to welcome him to the THV team, and look forward to his leadership in scaling brands that are loved by guests and owners alike.”
Excited for his new role, Gaurav said, “Treebo Hospitality Ventures has built a differentiated hospitality platform by combining strong brands, technology-led operations, a powerful commercial engine, and a deep understanding of owner economics. Over the years, the company has regularly introduced innovative business models and practices, bringing in some much needed fresh perspectives to our industry. I look forward to working with the team to scale a diverse mid-market portfolio and build sustainable businesses that deliver long-term value for owners and consistently great experiences for guests.”
Leave a comment