ALIVAA Hotels & Resorts Adds The Hoften Vibranta Haridwar to Portfolio

ALIVAA Hotels & Resorts Adds The Hoften Vibranta Haridwar to Its Portfolio

ALIVAA Hotels & Resorts has announced the strategic addition of The Hoften Vibranta in Haridwar to its growing portfolio. With this development, the company now operates three properties in Uttarakhand, reinforcing its focus on expanding its presence in key leisure and pilgrimage destinations across India.

Expanding Presence in Haridwar

Located at the foothills of the Himalayas, Haridwar is one of India’s prominent spiritual destinations, where the River Ganges enters the Indo-Gangetic Plain. As an important city in Uttarakhand—commonly known as Devbhumi (Land of the Gods)—Haridwar continues to attract a steady flow of pilgrims and leisure travellers year-round.

The addition of The Hoften Vibranta enables ALIVAA Hotels & Resorts to cater to both spiritual tourism and the increasing demand for midscale accommodation in the region. Uttarakhand’s natural setting complements The Hoften brand’s focus on guest comfort and service-led hospitality.

Commenting on the expansion, Akash Bhatia, CEO, ALIVAA Hotels & Resorts, said: “The addition of The Hoften Vibranta Haridwar aligns with our growth plans. Uttarakhand remains an important market for us, and Haridwar’s role as a spiritual centre and a gateway to the Himalayas makes it a strategic location. We look forward to applying our operational standards to this property.”

Inder Pal Batra, Co-Founder, ALIVAA Hotels & Resorts, added: “Our approach has been to blend traditional hospitality with modern living. With our third property in Uttarakhand, we aim to offer travellers a connected experience across the region. The Hoften Vibranta reflects the character of Haridwar while maintaining a contemporary design and service approach.”

From the ownership side, Anubhav Siwach, Owner, Vibranta Hotels & Resorts, said: “We are pleased to partner with ALIVAA Hotels & Resorts. Their experience in hotel management and brand development will support the growth of The Hoften Vibranta and enhance the overall guest offering.”

Deepak, Owner, Vibranta Hotels & Resorts, noted: “Travellers to Haridwar today are looking for consistent quality alongside location. This partnership with ALIVAA Hotels & Resorts is intended to position The Hoften Vibranta as a reliable accommodation option for visitors to Uttarakhand.”