WTTC Welcomes Bain & Company as New Industry Partner
The World Travel & Tourism Council (WTTC) has announced Bain & Company as its latest Industry Partner, enhancing the Council’s network of organizations that support the strategic development of the global Travel & Tourism sector.
Bain & Company is known for its analytical approach and its work advising businesses through industry transitions. The firm has supported companies across the Travel & Tourism value chain for several decades.
With teams in 67 cities across 40 countries, Bain & Company brings international reach and sector expertise, having worked with airlines, hotels, online travel platforms, rental operators, cruise lines, location-based entertainment, and investors navigating a changing marketplace.
The firm’s work spans customer insight, digital and technology transformation, performance improvement, experience design, and long-term commercial strategy. Its Travel and Leisure practice has helped organisations understand shifting traveller behaviour, strengthen commercial decisions, and respond to evolving demand and operating models.
Gloria Guevara, WTTC Interim President & CEO, said: “Bain & Company joins WTTC at a time when evidence-based strategies are essential for Travel & Tourism. With experience across the sector, they bring strategic perspective and practical insight.”
Andrea Alori, Partner at Bain & Company, said: “We are pleased to join WTTC, an organisation that supports companies in the Travel & Tourism sector as they navigate challenges and opportunities and shape strategies for growth and sustainability.”
As an Industry Partner, Bain & Company will actively contribute to the World Travel & Tourism Council (WTTC) ‘s programs, policy initiatives, and strategic discussions. With its extensive experience across global markets, Bain & Company will help strengthen long-term resilience in the travel sector, ensuring it continues to provide economic and social value for travellers, businesses, and communities.
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