Jin of BTS Wants You to 'Fall in Love' With...?

Jin has been the face of Seoul and South Korean tourism in the past as well. Not to mention the Hallyu wave, greatly influenced by BTS, has seen almost a million fans visiting South Korea every year because of the musical group.

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Visit Seoul, the official Seoul tour guide operated by the Seoul Tourism Organization, has released the first episode of its collaboration series, Feel Soul Good, with Jin of BTS, the Honorary Tourism Ambassador for the capital. "Fall in love with Seoul all over again," preaches the video.
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Jin of BTS in a new video for Seoul My Soul campaign
The singer-songwriter is seen in the video promoting the concept of 'love my soul' and how visiting Seoul can let someone connect with their innermost self and find happiness. The video recommends romantic places in Seoul that one can visit, like Ikseon-dong, Namsan Seoul Tower, Bugak Skyway, Hangang Bus, Seoul International Fireworks Festival, etc. "When you come to Seoul, your heart feels it. So lovely, so romantic, so fantastic - every corner brims with love, so here in Seoul, feel your soul. Feel soul good; Seoul - my soul," Jin states in the video. Watch it here.

Jin - Seoul's Honorary Tourism Ambassador

Jin was named South Korea's Seoul's Honorary Tourism Ambassador in August 2024. The Seoul Tourism Organisation, which runs the tourism guide, announced the news by teasing a new campaign with the BTS member.

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Fun. My Soul featuring singer-songwriter Jin

The singer-songwriter has been the face of Seoul and South Korean tourism in the past as well. Not to mention the Hallyu wave, greatly influenced by BTS, has seen almost a million fans visiting South Korea every year because of the musical group. In 2019, BTS attracted around 800,000 foreign tourists to the country; their three-day concert at Seoul Olympic Stadium alone called in 187,000 foreign visitors as well as generated around 922.9 billion KRW worth of economic impact for South Korea. If Jin being Seoul's Tourism Ambassador has made you want to visit the country, here are places you absolutely cannot miss as a Jin fan/ARMY!

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