Taj Named India’s Strongest Brand Again

Taj Retains India’s Strongest Brand Ranking for Fifth Year

Indian Hotels Company Limited (IHCL) has announced that its flagship brand, Taj, has been recognized as India’s Strongest Brand across all sectors in the Brand Finance India 100 2026 report.

This is the fifth consecutive year that the brand has secured the top position in the Brand Strength Index rankings.

Taj Continues to Lead Brand Rankings

The Brand Finance India 100 2026 report states that the brand’s value grew by 32%, reaching USD 878 million. It earned a Brand Strength Index (BSI) score of 93.5 out of 100 and maintained its AAA+ brand strength rating. The report emphasizes the brand’s strong familiarity, customer preference, and recognition for its unique hospitality style, called ‘Tajness’.

IHCL on the Recognition

Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL, said:

“Being recognized as India’s Strongest Brand across sectors for the fifth consecutive year reflects the trust our guests have placed in Taj over many decades. It is also a recognition of our associates, whose commitment to thoughtful service and genuine hospitality continues to shape every guest experience.”

He added that, since its founding by Jamsetji Tata in 1903, Taj has played an important role in India’s hospitality and tourism sector.

Today, the brand operates a portfolio of 150 hotels across 15 countries, including city hotels, palaces, beach and hill resorts, wildlife lodges and serviced residences.

Focus on Responsible Growth

IHCL stated that the continued growth of the Taj brand is guided by Paathya, the company’s ESG+ framework, which focuses on responsible business practices, environmental stewardship, community engagement and cultural preservation.

Brand Finance Perspective

David Haigh, Chairman of Brand Finance, said:

“Taj’s position as India’s Strongest Brand for the fifth consecutive year reflects the consistency of its brand performance and the trust it has built with consumers. As the brand continues to expand in India and internationally, maintaining these strengths will remain important.”

The recognition further reinforces the brand’s status as one of India’s most well-known hospitality brands and supports IHCL’s ongoing growth in both domestic and international markets.

For more travel and tourism content, follow Safari India.