The Standard, Brussels Joins World of Hyatt Programme

Hyatt Expands World of Hyatt Access with The Standard in Brussels

Hyatt Hotels Corporation has announced that The Standard, Brussels, has officially joined the World of Hyatt loyalty programme, marking the continued integration of The Standard brand into Hyatt’s global network.

The property also becomes Hyatt’s first hotel in Belgium and expands World of Hyatt’s presence in Europe. With the addition, members of the loyalty programme can now earn and redeem points across nearly the full portfolio of The Standard hotels.

Located in Brussels, the hotel combines hospitality, design, dining, nightlife, and cultural programming, reflecting the brand’s focus on locally inspired experiences. The property includes guest rooms, social spaces, food and beverage venues, and event programming linked to music, art, and the city’s creative scene.

Hyatt said the integration allows World of Hyatt members to access loyalty benefits, including point redemptions, room upgrades, member offers, and tier-based rewards during qualifying stays.

To mark the launch, Hyatt has also introduced two limited-time World of Hyatt FIND experiences connected to The Standard, Brussels and other Standard properties in Europe.

The first experience includes a two-night stay in Brussels combined with a curated fashion-focused itinerary in Antwerp, featuring access to the MoMu Fashion Museum and shopping experiences linked to Antwerp-based designers.

The second experience includes stays in Brussels, London, and Ibiza, with accommodation, dining, and regional travel included as part of a multi-city itinerary. Both experiences will be available on the World of Hyatt FIND platform from 8 May to 20 May 2026.

Hyatt said the addition of The Standard properties to the World of Hyatt programme is aimed at expanding member access to lifestyle-focused hotels across international destinations while strengthening the brand’s global hospitality network.

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