APPOINTMENT

Lodging Dynamics Hospitality Group Promotes Kristie Byrd to Chief Commercial Officer

Lodging Dynamics Hospitality Group has promoted Kristie Byrd to the newly created role of Chief Commercial Officer (CCO), marking the introduction of an integrated commercial operating model aimed at strengthening revenue performance and portfolio growth.

In her new role, Byrd will oversee sales, marketing, revenue management, and business development, consolidating these functions under a single leadership structure. The move is intended to enable clearer ownership, improved accountability, and more consistent execution across the company’s portfolio.

According to the company, this integrated approach is expected to support more focused revenue strategies, faster implementation of commercial initiatives, and improved overall financial performance for asset owners.

A hospitality professional with over 31 years of experience, Byrd will lead key commercial teams, including vice presidents of revenue management and marketing, regional directors of sales, and the director of business development, aligning efforts across functions to support organisational objectives.