APPOINTMENT

Kaara Hotels Appoints Honey Kumar as Head – Marketing & Communications

Kaara Hotels and Resorts has announced the appointment of Honey Kumar as Head – Marketing & Communications.

Honey Kumar brings over 18 years of experience across hospitality, retail, staffing, media, and consumer marketing. In her new role, she will lead brand strategy, marketing communications, guest engagement initiatives, partnerships, and integrated marketing efforts across the company’s portfolio.

Honey joins Kaara Hotels with a track record of driving business growth through strategic marketing and brand-building initiatives. Her career spans roles across India and the UAE, where she has led marketing campaigns across traditional and digital platforms, focusing on enhancing customer engagement and delivering measurable business outcomes.

Among her notable achievements, Honey led the launch of a VIP loyalty shopping programme for electronics customers in the UAE, supported by integrated marketing strategies across ATL, BTL, and digital channels, contributing to significant growth in customer engagement and sales.

At Kaara Hotels, Honey will focus on strengthening brand presence, driving integrated marketing strategies, enhancing guest engagement, and building strategic partnerships. She will also support the company’s growth objectives and contribute to shaping brand narratives aligned with evolving consumer expectations.

Commenting on her appointment, Honey Kumar said, “I am excited to join Kaara Hotels at a time when the company is building a distinctive presence in India’s hospitality landscape. What drew me to Kaara is its commitment to creating experiences that feel genuinely personal and welcoming. My focus will be on fostering a culture where marketing is viewed not as a standalone function but as a key driver of business growth. Every campaign, partnership, guest engagement initiative, and brand communication will be designed to reflect the spirit of ‘Apna Sa’ hospitality while strengthening customer connections and supporting the company’s expansion journey.”

Puneet Sethi, Managing Director, Kaara Hotels, said, “Hospitality is about creating memorable experiences, and marketing is central to that journey. Honey brings deep expertise in strategy, brand building, customer engagement, and execution across diverse industries and international markets. We are confident her leadership will strengthen Kaara’s brand as we expand our footprint and continue to elevate the guest experience.”

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