IHG Hotels & Resorts Marks 2025 Global Customer Appreciation Week, Highlighting the Future of Business Travel
IHG Hotels & Resorts has successfully concluded its annual flagship event in Greater China, the 2025 Global Customer Appreciation Week, which took place from September 8 to September 14. This year’s theme was “On the Move. Leading the Way, Together.” The initiative aimed to express gratitude to B2B clients for their partnership and support while offering interactive, multi-brand experiences. Hotels throughout Greater China participated, engaging with corporate accounts and fostering new business relationships.
Shifts in the Business Travel Landscape
According to the Global Business Travel Association (GBTA), global business travel spending is expected to reach USD 1.57 trillion in 2025, with China contributing USD 373.1 billion as the world’s second-largest market. The 2024–2025 China Business Travel Management White Paper reported that the Chinese business travel sector reached USD 406.2 billion in 2024 and is projected to remain strong into 2025. Short-haul trips, “bleisure” (business + leisure), digital solutions, and sustainable travel are shaping how organisations plan and manage travel.
In this context, IHG launched the 2025 Global Customer Appreciation Week to reaffirm its commitment to corporate partners by blending brand experiences, interactive engagement, and practical solutions to support sustainable growth.
Three Core Pillars of the 2025 Program
This year’s Appreciation Week adopted the theme “Leading the Way, Together” and focused on three pillars — productivity, sustainability, and connection. Five themed days brought these concepts to life across hotels in the region.
Productivity:
IHG hotels showcased a variety of venues beyond traditional meeting rooms, including scenic lawns and poolside terraces, creating spaces for collaboration and networking.
The WeChat-based IHG Corporate Travel Portal offered a one-stop platform for seamless bookings, multi-venue inquiries, and customised solutions. Business Edge provided SMEs with access to exclusive corporate rates.
Loyalty and Recognition:
During the week, IHG Business Rewards launched the “Golden Autumn Bliss Privileges in Bloom” campaign, offering triple points, bonus elite credits, and additional rewards for bookings made through the Mini Program — recognising and thanking corporate clients for their ongoing support.
Sustainability:
Building on its Journey to Tomorrow commitments, IHG partnered with Ant Forest to roll out the Green Stay™ initiative, encouraging guests to adopt low-carbon choices.
The Group expanded its “Meeting for Good” program, helping clients host more environmentally responsible meetings.
Looking Ahead
Rita Jiang, Chief Commercial & Marketing Officer, IHG Greater China, said: “Through Global Customer Appreciation Week, we aim to deepen relationships with clients by offering experiences that reflect our values. IHG remains focused on innovation, digital transformation, and sustainability to support the evolving needs of business travel.”
In 2025, IHG will celebrate its 50th anniversary in Greater China. With over 800 hotels in the region, IHG continues to provide flexible and efficient business travel solutions for corporate clients.
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