IHG Hotels & Resorts and Rakuten Travel Partner to Offer Exclusive Loyalty Benefits for Travellers in Japan
IHG Hotels & Resorts and Rakuten Travel have announced a new partnership to offer domestic travellers in Japan exclusive loyalty benefits when booking IHG properties through the Rakuten Travel platform. The collaboration covers more than 50 IHG hotels across the country.
Through this partnership, Rakuten Travel users can now access IHG One Rewards member rates and earn both Rakuten Points and IHG One Rewards Points when staying at IHG hotels in Japan. Travellers can also enroll in IHG One Rewards directly through Rakuten Travel or the IHG App for a simplified experience.
Since June 2025, IHG One Rewards members have been able to select Rakuten Points as their earning preference when booking directly at select IHG hotels worldwide. Members can also convert existing IHG One Rewards Points into Rakuten Points, offering more flexibility in how they use their rewards.
Yoshiyuki Takano, Group Senior Managing Executive Officer and Senior Vice President of Commerce & Marketing Company at Rakuten Group, Inc., said: “We are pleased to deepen our collaboration with IHG Hotels & Resorts, offering Rakuten users additional ways to enjoy travel in Japan. By linking our loyalty platforms, we are creating new opportunities for customers to earn and use points with greater flexibility and convenience.”
Abhijay Sandilya, Managing Director, Japan & Micronesia, IHG Hotels & Resorts and CEO of IHG ANA Hotels Group, added: “This partnership supports our growth plans in Japan and allows us to deliver more value to both Rakuten Travel users and IHG One Rewards members. It also helps increase awareness of our hotel brands and strengthens engagement with guests.”
IHG currently operates 57 hotels across 10 brands in Japan, with 20 additional properties in development.
Leave a comment