Emirates Launches Signature Series of Signed Football Jerseys
Emirates has unveiled Emirates Signature Series, an exclusive collection of signed football jerseys from its club partnerships including Real Madrid, AC Milan and Arsenal.
Drawing on more than a decade of football heritage, each jersey in the collection has been authenticated by The Bootroom Collection. The jerseys are presented in custom-designed boxes and come with a certificate of authenticity and a security hologram.
The collection features autographs from renowned football legends and current stars, including Kylian Mbappé, Luka Modrić, Vinícius Júnior, Bukayo Saka and Declan Rice, offering fans and collectors the opportunity to own genuine pieces of sporting history.
The Emirates Signature Series is currently available exclusively at the newly refurbished Emirates Official Store at Emirates Group Headquarters, as well as The Bootroom Collection’s stores at Dubai Mall (near Kidzania) and The Avenues at Atlantis, The Palm. Plans are underway to launch the collection on the Emirates Official Store and The Bootroom Collection websites.
Proceeds from the collection will support the Emirates Airline Foundation, the airline’s non-profit organisation providing humanitarian aid and essential services to children worldwide. The Foundation currently supports 14 projects across nine countries. A portion of the proceeds will also be directed to philanthropic organisations supported by Emirates’ club partners.
The launch of the Signature Series coincides with the reopening of the renovated Emirates Official Store at the airline’s Group Headquarters. The revamped 126-square-metre store offers a premium retail experience with a curated range of official merchandise, travel accessories, aircraft models featuring the latest Emirates liveries, and apparel for men, women and children. A dedicated memorabilia display has been introduced to showcase the new collection.
Emirates plans to expand the Signature Series to other key partnerships, including sailing, cricket and cycling.
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