Delta Air Lines and Spanx have launched a limited-edition SPANX for Delta collection, available exclusively on Delta Shop starting Tuesday, September 30 at 1 p.m. ET, while supplies last.
The co-branded collection is designed for travelers, using Spanx’s AirEssentials® fabric, which is breathable, lightweight, and soft. Each piece features Delta branding, including the Centennial emblem or the Delta widget, offering a comfortable look suitable for travel.
“Spanx is an innovative lifestyle brand that, like Delta, was born in Atlanta and built on bold ideas and a deep understanding of its customers,” said Alicia Tillman, Chief Marketing Officer at Delta. “We’re proud to partner with a brand that resonates with our audience and shares our passion for empowering people on the move. This limited-edition drop is designed for travelers who love to explore the world in style — and it’s a celebration of the elevated, welcoming experience that defines the Delta lifestyle, both in the air and on the ground.”
“Partnering with Delta is a first-class moment for Spanx. Our customers live bold, fast lives, and they deserve travel apparel that keeps up,” said Katie Weeks, V.P. of Brand Marketing at Spanx. “SPANX AirEssentials® has already become our customers’ go-to for elevated comfort, and teaming up with one of the world’s most trusted airlines is the ultimate proof point for us. Delta is the gold standard in travel, and now, SPANX is the gold standard in what to wear while you do it.”
The collection follows Delta’s revamp of Delta Shop, a retail platform offering curated products inspired by travel and the Delta experience. Previous offerings include the Centennial Collection, Still Fly and Throwback Tees, Summer and Golf collections, and the Nike Air Force 1 Low x Delta Air 100 collaboration, available to employees.
SkyMiles Members can also access Delta Shop merchandise through Delta Sync Wi-Fi, allowing them to shop during flights.
Leave a comment