CK Israni Group Brings MOISHI to India
CK Israni Group has announced the launch of MOISHI, a UAE-based Japanese confectionery brand, marking its entry into the Indian market. The move expands the Group’s lifestyle portfolio and introduces branded mochi ice cream in a structured retail format.
MOISHI is known for its handcrafted mochi ice cream, combining glutinous rice dough with ice cream fillings in a range of flavours. With its India debut, the brand aims to establish a dedicated presence for premium mochi ice cream within the country’s organised food and beverage segment.
The launch positions MOISHI within India’s evolving dessert landscape, where consumers are increasingly engaging with international formats and specialty products. According to CK Israni Group, the decision reflects growing demand among urban audiences for globally recognised concepts presented in a premium, curated environment.
MOISHI’s product format draws on Japanese mochi-making traditions, pairing soft rice dough with ice cream fillings. The brand incorporates select ingredients sourced from Japan alongside locally procured components. Each piece is individually crafted, with emphasis on texture, flavour balance, and presentation.
The brand’s identity reflects a blend of Japanese technique, Lebanese heritage, and its development in the UAE market. Product offerings include a range of flavour combinations designed for individual consumption as well as curated gift boxes.
The introduction of MOISHI aligns with CK Israni Group’s broader strategy of partnering with established international brands and building category-focused platforms in India. The Group has indicated that it aims to position MOISHI within the premium dessert segment, targeting consumers seeking format-led and experience-driven offerings.
Details regarding launch cities, store formats, and timelines are expected to be announced in the coming weeks.
“India’s lifestyle and F&B sector is at an inflection point,” said Chandni Nath Israni, Co- Founder of CK Israni Group. “Over the past decade, we have seen a decisive shift in consumer behaviour. Urban audiences are more travelled, more informed and far more receptive to globally benchmarked formats. The market is no longer just experimenting with international concepts,it is ready to institutionalize them. MOISHI allows us to enter India with a proven category leader and build the premium mochi ice cream segment in a structured, scalable manner. This is not about following a trend. It is about recognising a ripe market opportunity and moving early with conviction.”
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