Ascenda Partners with Hilton to Expand Loyalty Points Conversion
Ascenda, a global loyalty company, has announced a partnership with Hilton to make Hilton Honors available to financial institutions within Ascenda’s international network.
Through this collaboration, financial institutions in eligible markets can offer their customers the option to convert bank loyalty points into Hilton Honors Points, providing access to Hilton’s portfolio of properties in 139 countries and territories. Hilton Honors has over 226 million members who can use points for stays, experiences, partnerships, and co-branded credit cards.
“Consumers, financial institutions, and merchants alike are seeking greater value and return on investment from their loyalty programs, and we’re committed to creating that value by transforming bank-merchant marketing. This partnership exemplifies that commitment,” said Paul Smitton, President of International and Partnerships at Ascenda.
“Hilton’s expansive global footprint and long-standing reputation of value are attractive to customers seeking increased benefits and experiences from their rewards programs. We’re honored to welcome another legacy brand to our network.”
“We aim to provide Hilton Honors members and prospective guests with additional opportunities to earn and redeem points,” said Mark Weinstein, Chief Marketing Officer and Head of Luxury Brands, Hilton.
“Our collaboration with Ascenda opens new ways for travelers to engage with Hilton Honors.”
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