Accor Expands Growth in China

Accor Strengthens China Strategy with New Hotel Projects and Partnerships

Accor has reaffirmed its long-term commitment to the Chinese market, announcing new hotel developments and expanded partnerships as part of its growth strategy in the country.

Speaking at a press conference in Shanghai, the hospitality group outlined plans to expand its portfolio through new luxury hotel projects and closer collaboration with local partners, highlighting China’s importance to its global expansion.

New Hotel Projects Across China

Accor currently operates more than 830 hotels across Greater China, representing 17 brands, over 140,000 rooms, and a presence in more than 50 cities.

The company aims to increase its portfolio to 1,600 hotels over the next five to six years.

As part of this strategy, Accor and Jin Jiang International Group signed a framework agreement for a new luxury hotel project in Shanghai. Additional projects announced include:

• Fairmont Hangzhou Huagang
• Sofitel Xi’an Chanba
• MGallery Collection Hangzhou Jianghehui
• MGallery Collection Pujiang
• Swissôtel Hangzhou Westlake
• Pullman Shanghai Qilu

The companies also announced plans to explore a future hotel project in Sichuan Wolong.

Expanding Partnerships

Accor said its partnerships with Chinese companies continue to play an important role in its expansion strategy.

The group highlighted its ongoing collaboration with Jin Jiang International Group, H World Group, and Sunmei Digital Intelligence, with a continued focus on hotel development, loyalty programmes and direct booking initiatives.

Focus on the Luxury Segment

Accor currently operates more than 50 luxury hotels across Greater China under brands including Raffles, Fairmont, Sofitel Legend, Sofitel, MGallery and Swissôtel.

The company also confirmed that more than 40 luxury hotel projects are under development across the country.

Upcoming openings include Fairmont Dalian and MGallery Chengdu Financial City, while Sofitel Anji has recently welcomed its first guests.

Sébastien Bazin, Chairman and Chief Executive Officer of Accor, said:

“China continues to play an important role in global tourism, both as a source market and as a destination. Our inbound tourism activity in mainland China has grown significantly this year, supported by our teams and long-standing partnerships. We remain confident in the long-term outlook for China’s tourism industry and will continue working with our partners to support its development.”

Accor said it will continue to expand its hotel network across China while strengthening partnerships and growing its presence across the luxury, premium, and midscale hospitality segments.

For more travel and tourism content, follow Safari India.