TAT Promotes Thailand in Middle East

Priyal Dutta1 hour Ago1 Mins read16

The events were organized to support Thailand's tourism promotion in the region by combining improved air connectivity, trade partnerships, wellness tourism and seasonal travel experiences.

TAT Expands Middle East Tourism Outreach with flydubai Roadshow

The Tourism Authority of Thailand (TAT) strengthened its presence in the Middle East by hosting two promotional activities in the United Arab Emirates on 7 to 8 July. The initiatives included the ‘Healing is the New Luxury’ media launch in Dubai and the ‘Amazing Thailand Takes Off with flydubai Roadshow 2026’ in Dubai and Abu Dhabi.

The events were organized to support Thailand’s tourism promotion in the region by combining improved air connectivity, trade partnerships, wellness tourism and seasonal travel experiences.

Focus on Wellness Tourism

The ‘Healing is the New Luxury’ campaign was introduced during a media event held at CÉ LA VI Dubai, bringing together more than 100 media representatives, influencers, key opinion leaders and corporate guests.

The campaign highlights Thailand as a destination for wellness, relaxation, and personal well-being, while promoting experiences such as wellness retreats, medical tourism, luxury accommodation, Thai hospitality, gastronomy, shopping, and halal-friendly services.

TAT Governor Thapanee Kiatphaibool said the campaign reflects Thailand’s focus on offering travel experiences that support wellbeing, balance and long-term value for visitors.

Strengthening Travel Trade

Alongside the media event, TAT partnered with flydubai to organise the Amazing Thailand Takes Off with flydubai Roadshow 2026 in Dubai and Abu Dhabi.

The roadshow connected 21 Thai tourism businesses, including hotels, destination management companies and tourism operators, with travel agents and partners from Dubai, Abu Dhabi, Al Ain and the Northern Emirates.

The programme follows the launch of flydubai’s Dubai–Bangkok Don Mueang service on 1 July, supporting easier access to Thailand for travellers from the Gulf region.

Promoting Green Season Travel

TAT also promoted its ‘Blooming and Bright Amazing Thailand’ campaign, encouraging visitors to experience Thailand during the green season, when landscapes, waterfalls and nature attractions are at their most vibrant.

The campaign aims to position Thailand as a year-round destination for families, leisure travellers and visitors seeking wellness and medical tourism.

According to TAT, the Middle East remains an important long-haul market, with visitors spending an average of 100,000 Baht per trip. The authority expects to welcome 600,000 travellers from the region in 2026, following 210,000 arrivals during the first half of the year.

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Written by

Priyal Dutta - Senior Correspondent/Editor

As Senior Correspondent and Editor at Safari India, I write about the people, businesses, and trends shaping the travel, tourism, hospitality, aviation, and lifestyle industries. My work ranges from breaking news and exclusive interviews to in-depth features and industry analysis, with a focus on delivering accurate, balanced, and engaging stories. I enjoy uncovering the details behind every story and presenting them in a way that keeps readers informed and connected to an ever-evolving industry.