Thailand Sparks Sustainability at WTM 2024

The Tourism Authority of Thailand (TAT) will participate in the World Travel Market (WTM) 2024, which will take place from November 5 to 7 at ExCeL London. This marks the 43rd consecutive year of Thailand’s presence at this premier travel industry event. Under the theme “Ignite Thailand: Soft Power and Sustainability,” TAT has curated a spacious 400-square-metre Thailand Stand to connect buyers and sellers, emphasising Thailand’s rich heritage and commitment to sustainable tourism.

Thai Tourism at WTM 2024: Ignite Soft Power

Her Royal Highness Princess Ubolratana visited the Stand, continuing a longstanding tradition of royal support for Thailand’s presence at WTM. The Princess has engaged in a special activity, “Ignite Thailand’s Charm with Collaboration of TAT x Teddy House”, adorning a teddy bear doll with traditional Thai fabrics, symbolising the beauty and artistry of Thai textiles.

Inspired by Thailand’s diverse indigenous fabrics, the Thailand Stand highlights traditional reed mats, crafts, and handwoven textiles from across the country, as well as the six provinces renowned for their unique natural dyeing techniques: Mae Hong Son, Lampang, Phrae, Sukhothai, Sakon Nakhon, and Loei. Information on ‘Thai Craft Destination’ will be provided in combination with speciality travel routes focusing on low-carbon, luxury, and wellness experiences. Details about TAT’s partners, including hotels and travel operators, will also be provided. Additionally, visitors can enjoy a DIY experience, creating souvenirs from Thai traditional fabrics like lucky charms, brooches, and pins.

Ms. Thapanee Kiatphaibool, TAT Governor, said “WTM is an important platform for the global tourism industry to converge. TAT is excited to engage with global tourism professionals, showcasing Thailand’s commitment to sustainability, cultural richness, and the soft power that makes the kingdom a premier destination for travellers worldwide.”