Thailand Showcases Culture and Tourism at Guangzhou Music Festival
The Tourism Authority of Thailand (TAT) highlighted Thailand’s cultural presence in China at the third “Very Thai Dien Feng Music Festival” held in Guangzhou on 13–14 September 2025. Organized by Thailand’s TCP Group, producer of Red Bull, the international festival attracted around 60,000 visitors and highlighted the role of creative industries in building cultural connections between Thailand and China.
The festival showcased two main stages and featured over 19 artists from both countries, all under the theme “Very Thai. Very Viral. Red Bull Goes Big, Bringing Viral Thai Artists to the Chinese Stage.” In addition to live music, the event included drone displays, food and lifestyle zones, and cultural exhibits that highlighted Thailand’s diversity and creativity.
TAT Guangzhou Office presented a Thai pavilion promoting its “5 Must Do in Thailand” campaign. The five themes highlighted Thailand’s offerings: Must Taste regional cuisine, Must Try activities, Must Buy traditional crafts, Must Seek hidden destinations, and Must See cultural performances and landmarks.
Visitors engaged in hands-on workshops, such as recycled bag making and Thai herbal inhaler production, which emphasised sustainability and wellbeing. All activities were featured under the Amazing Thailand brand to raise awareness and encourage future travel to Thailand.
Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications, who attended the festival in Guangzhou, said “This event shows how music and culture can bring people together across borders. By presenting Thailand’s ‘5 Must Do’ experiences here, we are honouring 50 years of Thai–Chinese friendship while inspiring travellers to discover Thailand through authentic, diverse and sustainable journeys.”
The festival is part of TAT’s year-long programme marking five decades of diplomatic relations between Thailand and China. Other 2025 initiatives include Thai Fest in Beijing, which introduced Thai culture to the Chinese capital, and the Red Bull Challenge in Inner Mongolia, which promoted Thai sport and adventure travel to more than 4,000 students.
Through these activities, TAT aligns cultural diplomacy with tourism promotion, presenting Thailand as a destination for creativity, sustainability, and authentic experiences.
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