New CEO at Minor Hotels Europe & Americas

Gonzalo Aguilar will be the Chief Executive Officer at Minor Hotels Europe & Americas, starting 1 January 2025. He joined Minor Hotels in October 2024, succeeding the retired Ramón Aragonés, the former CEO and will remain on the Board of Directors as Non-Executive Vice President.

With over 30 years of hospitality experience—including his most recent senior leadership role as Chief Operating Officer for Europe at Marriott International—Aguilar brings a proven track record in driving growth and profitability to the Minor Hotels team. His leadership was instrumental in integrating the AC Hotels brand into Marriott and achieving significant corporate milestones throughout his career, which has seen him rapidly rise from his start as a restaurant manager in Colorado.

At Minor Hotels Europe & Americas, Aguilar will focus on strengthening the international integration of Minor’s brand portfolio and accelerating hotel openings in key markets, particularly in the luxury and resort segments, under the company’s ‘asset right’ strategy, which drives sustainable growth through an optimised balance of ownership, management and franchise models.

Aguilar expressed his enthusiasm for the role, stating, “Joining this forward-thinking hospitality group is an opportunity I embrace with great enthusiasm. I look forward to collaborating with our talented teams to build on the company’s excellent performance. With our globally recognised brand portfolio and ambitious expansion plans, we are well-positioned to achieve continued success in the most profitable segments of the market.”

Aguilar’s official appointment will occur at the Ordinary General Shareholders’ Meeting, which is scheduled for before June 30, 2025. Throughout the onboarding process, he collaborated closely with Aragonés to facilitate a seamless transition in leadership.