
Marriott International and The Fern Hotels & Resorts announced that Series by Marriott has signed 75 hotels and operates 50 properties across India in collaboration with Concept Hospitality Private Limited (CHPL). Since launching in November 2025, the group’s portfolio in India has expanded by more than 3,556 rooms in six months.
The Series by Marriott was launched in collaboration with The Fern Hotels & Resorts and is positioned as a collection brand that combines locally rooted hospitality with its global network and loyalty platform. The portfolio now covers 43 cities across Tier 1, Tier 2, and Tier 3 markets in India, including both business and leisure destinations.

Kiran Andicot said the rapid expansion reflects demand for conversion-friendly hospitality models supported by the hotel group’s global systems and distribution network.

Suhail Kannampilly, Managing Director of Concept Hospitality, said the collaboration has strengthened regional hospitality offerings and supported growth across emerging markets in India.
Hotels in the Series by Marriott portfolio are located in destinations like Mumbai, Jaipur, Goa, Igatpuri, and Bengaluru. The brand provides guest experiences such as grab-and-go breakfast options, evening turndown services with regional treats, wellness amenities, and local cultural elements woven into the stay.
All properties under The Fern Hotels & Resorts, a Marriott Bonvoy Series, participate in the loyalty programme.
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As Senior Correspondent and Editor at Safari India, I write about the people, businesses, and trends shaping the travel, tourism, hospitality, aviation, and lifestyle industries. My work ranges from breaking news and exclusive interviews to in-depth features and industry analysis, with a focus on delivering accurate, balanced, and engaging stories. I enjoy uncovering the details behind every story and presenting them in a way that keeps readers informed and connected to an ever-evolving industry.
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