Japan Pavilion Returns to NATAS Holidays 2025 with New Experiences and Cultural Highlights
Following its participation in 2024, the Japan National Tourism Organization (JNTO) will return to NATAS Holidays 2025 with the Japan Pavilion. Held from 15–17 August at Singapore Expo Hall 6, this year’s pavilion will showcase 20 organizations from various parts of Japan, offering travel insights, cultural activities, and limited giveaways.
Message from JNTO Singapore Executive Director:

“We’re encouraged by the continued interest in travel to Japan from Singapore,” said Mr. Takuya Shiraishi, Executive Director of the JNTO Singapore Office.
“Between January and June 2025, Singaporean visitor arrivals to Japan reached 345,200 — a 15.1% increase compared to the same period last year. This growth reflects the strong affinity Singaporeans have with Japan, and we look forward to welcoming more visitors in the coming months.”
He added, “This year’s NATAS event features representation from various Japanese regions, including Kansai, Kyushu, and Shikoku. We hope visitors will explore new destinations and find ideas for future travel.”

Key Features of the Japan Pavilion:
Travel Information Counter
Visitors can receive practical travel advice from Japan travel specialists—whether planning a food trip, nature getaway, or cultural journey.Cultural Activities: Omikuji & Ema
Try out a Japan-themed “Omikuji,” a fortune-telling experience highlighting one of Japan’s 47 prefectures. Guests can also write their wishes on traditional “Ema” plaques and hang them on a display wall.Stage Programmes:
Japan Quiz Contest – Test your knowledge about Japan and stand a chance to win return Business Class tickets.
📅 17 August (Sun), 1:00 PMEXPO 2025 Osaka Live Broadcast – Get an overview of what to expect at the upcoming EXPO 2025 in Osaka.
📅 15 August (Fri), 4:00 PM & 16 August (Sat), 1:00 PM
Sakura-Inspired Booth & Gift Redemptions
Inspired by Japan’s cherry blossom season, the pavilion offers an immersive setting. Complete a survey or purchase selected Japan Travel Products to receive Japan-themed gifts (while stocks last).
Event Details:
📍 Japan Pavilion @ NATAS Holidays 2025
🗓️ 15–17 August 2025, 10:00 AM – 9:30 PM
📌 Singapore Expo, Hall 6 (Booth 6H09)
🔗 For more: JNTO Singapore Office Website












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