Hyatt and Chase Expand Loyalty Collaboration

Priyal Dutta8 months Ago2 Mins read391

The program maintains a higher number of members per hotel compared to other hospitality loyalty programs, resulting in increased direct bookings and repeat stays from loyalty members.

Hyatt and Chase Expand Loyalty Program Collaboration

Hyatt Hotels Corporation has announced an expanded agreement with Chase, building on the existing collaboration that supports World of Hyatt cardmembers staying across Hyatt’s global portfolio.

World of Hyatt has grown to more than 60 million members since 2017 and continues to focus on member choice and recognition. The program maintains a higher number of members per hotel compared to other hospitality loyalty programs, resulting in increased direct bookings and repeat stays from loyalty members.

Mark Vondrasek, Chief Commercial Officer, Hyatt — *Mark Vondrasek*

“Our expanded agreement with Chase represents the next phase in how we grow and engage with our most frequent travellers,” said Mark Vondrasek, Chief Commercial Officer, Hyatt.

“By strengthening this collaboration, we are creating additional ways for Chase cardmembers to engage with Hyatt’s portfolio and expanding opportunities for World of Hyatt members beyond their hotel stays.”

Hyatt anticipates an increased program-related financial contribution tied to the expanded collaboration, continued growth in World of Hyatt membership, the performance of Hyatt’s brand portfolio, and ongoing development in key markets. The partnership is expected to support additional stays through Chase Travel and Chase Ultimate Rewards. Starting in mid-2026, World of Hyatt Explorist status will be offered as a benefit to top-spending Chase Sapphire Reserve and Sapphire Reserve for Business cardmembers. Hyatt will also continue to add more luxury and premium properties to The Edit by Chase Travel collection.

Allison Beer, Chief Executive Officer of Card & Connected Commerce, Chase — *Allison Beer*

“We are pleased to strengthen our longstanding relationship with Hyatt,” said Allison Beer, Chief Executive Officer of Card & Connected Commerce, Chase.

“Expanding Hyatt participation in our travel programs and adding loyalty status benefits enables us to offer more value and flexibility to our shared customers.”

Hyatt expects an estimated adjusted EBITDA impact of approximately $50 million in 2025 related to the new agreement, increasing to approximately $105 million in 2027. Hyatt will also receive $47 million in upfront pre-tax cash in the fourth quarter of 2025, recognized over the term of the agreement.

Hyatt and Chase will continue to offer the World of Hyatt Credit Card and the World of Hyatt Business Credit Card, which allow cardmembers to earn and redeem points across nearly 1,500 Hyatt hotels and all-inclusive properties, as well as over 1,200 properties in the Mr. & Mrs. Smith portfolio. Hyatt plans to expand its credit card offerings over time.

Key Cardmember Benefits Include:

World of Hyatt Credit Card & Business Credit Card

Up to 9 points per $1 spent at Hyatt (4 Bonus Points from card + 5 Base Points from membership)
2 Bonus Points per $1 spent on fitness club and gym memberships
1 Bonus Point per $1 on other purchases
Complimentary Discoverist status

World of Hyatt Credit Card Only

2 Bonus Points per $1 on transit, dining, and airline tickets purchased directly
Annual free night award at any Category 1-4 property, with the potential to earn a second free night after $15,000 in annual spending

World of Hyatt Business Credit Card Only

2 Bonus Points per $1 on the top three spend categories per quarter
Up to $100 in Hyatt credits each cardmember year

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Priyal Dutta

I create compelling stories that showcase the travel, hospitality, and lifestyle industries. At Safari India, I explore industry trends, write insightful articles, and produce content that informs and engages readers. With a talent for storytelling and a strategic approach, I strive to inform, inspire, and spark meaningful conversations through my work.