Hyatt Adds Asilia Africa Safaris to World of Hyatt Rewards

World of Hyatt Welcomes Asilia Africa Safari Camps to Its Booking Platform

Hyatt Hotels Corporation has announced that World of Hyatt members can now access 15 luxury safari stays across East Africa with Asilia Africa through Hyatt’s booking channels via Mr & Mrs Smith. This collaboration allows members to explore key landscapes across Kenya, Tanzania and Uganda through safari camps that support community-led conservation efforts.

Laurie Blair, senior vice president of global marketing and loyalty, Hyatt, said: “Asilia has played an important role in shaping safari travel by combining thoughtful design, genuine hospitality and a strong commitment to the natural environment. We understand that many travellers are looking for journeys with a meaningful impact. Asilia’s approach brings together purposeful travel, long-term investment in local communities and support for ecosystems. We are pleased to welcome Asilia to World of Hyatt through Mr & Mrs Smith and connect members to experiences that encourage adventure and reflection.”

Discover and Book with World of Hyatt and Mr & Mrs Smith

World of Hyatt members can choose from 15 safari options across East Africa, including:

• Dunia Camp, Serengeti National Park, Tanzania – The first safari camp in East Africa operated entirely by women. Located in central Serengeti, it offers access to resident wildlife and varied landscapes.

• Jabali Ridge, Ruaha National Park, Tanzania – Set among large boulders, the camp offers views across Ruaha, where guests may encounter lions, leopards and elephants in a remote setting.

• Namiri Plains, Serengeti National Park, Tanzania – Known for its focus on big cats, this camp sits among open grasslands that attract predators, offering opportunities for sunrise and evening wildlife viewing.

• The Highlands, Ngorongoro Conservation Area, Tanzania – Situated on the slopes of Olmoti Volcano, the camp offers trekking opportunities and views of the Ngorongoro Crater.

• Usangu Expedition Camp, Ruaha National Park, Tanzania – A six-tent camp in the miombo woodlands, offering quiet settings, open-air dining and sunset views.

• Ol Pejeta Bush Camp, Ol Pejeta Conservancy, Kenya – Located along the Ewaso Ngiro River with frequent elephant sightings, set against views of Mount Kenya.

Marion Barrère, Strategic Development Director, Mr & Mrs Smith, said: “At Mr & Mrs Smith, we look for stays that share a strong sense of purpose. Asilia, a certified B Corporation, embeds sustainability into its operations, from community partnerships to conservation initiatives. This collaboration expands our African portfolio and introduces members to new experiences, including Uganda as an additional destination.”

Safari with Purpose

Asilia, founded on the principle of authenticity (“asilia” in Swahili), operates in ecologically sensitive regions. In 2012, it became the first African travel company to receive B Corp certification, an assessment that measures environmental and social impact across business operations.

Matt Starkey, Managing Director, Asilia Africa, said: “For conservation to be effective, communities living alongside wildlife must see benefits. We direct investment into education, training, governance and livelihood programs in the areas where we operate. Guest stays form part of a shared effort to maintain healthy landscapes and support local communities. Our collaboration with Hyatt and Mr & Mrs Smith helps strengthen this model.”

As part of NawiriGroup, Asilia contributed more than $11 million in 2024 toward nature protection and community-led projects through park fees and direct program funding. Supported initiatives include governance, education, regenerative agriculture, land restoration and community partnerships, such as Honeyguide in southern Tanzania.
Asilia also played a founding role in establishing the Naboisho Conservancy, which has supported wildlife recovery and protected migration corridors.

Participation in the World of Hyatt program aims to increase visibility for Asilia camps and further support community and conservation efforts.

Rewarding the Journey

World of Hyatt members can now earn and redeem points on eligible stays at Asilia camps booked through Hyatt. Members using the World of Hyatt Credit Card by Chase can earn up to 9x total points per eligible $1 spent at participating properties. Points can be redeemed for guided wildlife activities, cultural visits and other on-site experiences.
More details are available at: chase.com/gethyattcard.

Asilia’s travel coordinators assist guests in planning multi-camp itineraries across East Africa and handle logistics and transfers. After a booking is confirmed, the Asilia team will connect with guests within 48 hours (excluding weekends and holidays) to finalize arrangements.